Custom Software Development - Aezion Inc.

Content marketing has become an extremely important part of many successful marketing strategies, but there are still many small and medium-sized businesses that have yet to realize the full potential of this means of spreading the corporate message. It provides businesses with the opportunity of attracting customers without having to use traditional forms of advertising, but how does it work, and what are the benefits? Here’s a guide to what content marketing is and why it really does matter for SMBs What is content marketing? Content marketing can take many forms, but it can be summarized as the distribution of informative, useful and valuable information with the objective of gaining and retaining a targeted audience and, ultimately, driving that audience closer to becoming customers. It can take the form of an information-based blog, being quoted on industry websites, the publication of white papers, and the publication of informed expert articles on news sites and in magazi...

When anyone sets out to design and market a new product or system of any kind, their first inclination is likely to be to make the first release of that product or system the most functionally rich and complete that it can be. There is, however, a growing acceptance that releasing a minimum viable product (MVP) to early adopters is a far more efficient way to develop a new product or system and one that will ultimately lead to a much better deliverable. What is a Minimum Viable Product? The concept of a minimum viable product, which has been popularized by Silicon Valley entrepreneurs Steve Blank, and Eric Ries, is a design and development process in which a new product, such as an app, is developed and initially released with only sufficient functionality to satisfy the needs of the early adopters. Further features and functionality are only added to the product after consideration has been given to the feedback that has been received from those early adopters. A minimum vi...