In today’s fast-paced, ever-evolving business landscape, remaining complacent is not an option. The more information you have on your audience in the form of customer data, the better equipped you’ll be to beat your competitors and offer better products and services. One of the most valuable types of enterprise data is the relationships and interactions that you have with your customers and prospective customers—a concept summarized as customer relationship management and associated with the snappy acronym “CRM.” So what is CRM exactly and what are the benefits of CRM for your business? What Is Customer Relationship Management (CRM)? Customer relationship management is a catchall term for the various processes and systems that businesses use to manage their interactions and relationships with their customers and prospects. Breaking down this term into its three constituent parts, you get: Customers: Your existing user base, as well as any prospects and leads in your sales pipeline.
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