A customer data integration is a process where data from various sources are combined and synchronized. This means that the data is up-to-date and accurate. The term “customer data integration” can be broken down into two constituent parts: Customer data is any data about the customers or potential customers of a business. This may include their contact information, beliefs and opinions, behavioral patterns, and interactions with your organization. Data integration is the process of extracting information from multiple files, databases, and other data sources and collecting it in a centralized, accessible location. Combining these two concepts, you have a definition of customer data integration: consolidating all of your customer data within a single system, such as a data warehouse. There are many possible customer data sources, including (but not limited to) emails, phone calls, social media, contact managers, and website visits. The benefits of this process are: 1) The customer h
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