Custom Software Development - Aezion Inc.

 Customer Data Management and Integration The customer data management and integration process is an important part of any organization’s customer engagement strategy. It is the key to connecting the front-end with the back-end of your business. There are several areas that need to be addressed in order to create a seamless customer experience. They include: 1) Integrating disparate systems 2) Collecting customer data 3) Storing and managing data 4) Enabling customers with self-service channels 5) Leveraging analytics to improve decision making Customer Data Management and Integration (CDMI) is the process of integrating and managing customer data across all channels and touchpoints to create a unified customer-centric view. Companies must be able to collect, manage, integrate, and make sense of data from every company touchpoint in order to provide an enhanced customer experience. The more channels or touchpoints a company has, the more complex this process becomes. For example - some