Customer Data Management and Integration
The customer data management and integration process is an important part of any organization’s customer engagement strategy. It is the key to connecting the front-end with the back-end of your business.
There are several areas that need to be addressed in order to create a seamless customer experience. They include:
1) Integrating disparate systems
2) Collecting customer data
3) Storing and managing data
4) Enabling customers with self-service channels
5) Leveraging analytics to improve decision making
Customer Data Management and Integration (CDMI) is the process of integrating and managing customer data across all channels and touchpoints to create a unified customer-centric view.
Companies must be able to collect, manage, integrate, and make sense of data from every company touchpoint in order to provide an enhanced customer experience. The more channels or touchpoints a company has, the more complex this process becomes.
For example - some companies have a goal of being able to integrate all their POS transactions into one system so that they can do things like analyze customers' purchases over time or cross-promote merchandise.
The customer data management platform provides an integrated view of the customer across all channels and allows for real-time decisions on prospects, customers, sales, and marketing.
The customer data platform provides a complete view of the customer across all channels. The platform also allows for real-time decision-making on prospects, customers, sales, and marketing. and also visit
How Marketers Benefit From a Customer Data Platform (CDP) - Aezion
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