Custom Software Development - Aezion Inc.

Content marketing has become an extremely important part of many successful marketing strategies, but there are still many small and medium-sized businesses that have yet to realize the full potential of this means of spreading the corporate message. It provides businesses with the opportunity of attracting customers without having to use traditional forms of advertising, but how does it work, and what are the benefits? Here’s a guide to what content marketing is and why it really does matter for SMBs What is content marketing? Content marketing can take many forms, but it can be summarized as the distribution of informative, useful and valuable information with the objective of gaining and retaining a targeted audience and, ultimately, driving that audience closer to becoming customers. It can take the form of an information-based blog, being quoted on industry websites, the publication of white papers, and the publication of informed expert articles on news sites and in magazi

When anyone sets out to design and market a new product or system of any kind, their first inclination is likely to be to make the first release of that product or system the most functionally rich and complete that it can be. There is, however, a growing acceptance that releasing a minimum viable product (MVP) to early adopters is a far more efficient way to develop a new product or system and one that will ultimately lead to a much better deliverable. What is a Minimum Viable Product? The concept of a minimum viable product, which has been popularized by Silicon Valley entrepreneurs Steve Blank, and Eric Ries, is a design and development process in which a new product, such as an app, is developed and initially released with only sufficient functionality to satisfy the needs of the early adopters. Further features and functionality are only added to the product after consideration has been given to the feedback that has been received from those early adopters. A minimum vi

Mobile User Experience UI/UX Design Why It Matters When designing a digital presence, whether it is a website or a mobile app, attractive graphics and engaging content are not the only things that matter. One aspect of the web and app design that many designers still overlook is the need for good user experience design. But, what exactly is user experience design (UX Design), and why does it matter so much? Here’s why every business must think about the user experience when they design websites and apps. What User Experience Design Is User experience design is often used to describe the usability of an application or the user interface. The true meaning of UX design, though, goes far beyond that. UX design encompasses the entire process of software design and development. It includes branding, functionality, design, integration, and usability. UX designers look beyond simply creating usable products. They also consider the user’s pleasure and enjoyment in acquiring and using t

Features of Successful Mobile Applications With almost 4 million mobile apps available for download on Google Play alone, it can be difficult to see how you can develop a business mobile app that will stand out. However, as adults spend an average of nearly 4 hours a day using them, mobile apps are not something that a modern business can ignore. A mobile application is a software application designed to run on smartphones, tablets, or other mobile devices. Mobile apps are usually developed in one of the programming languages like HTML5, Swift, or Java. They can be downloaded from app stores or accessed through links that are provided by the developer. Mobile applications are different from normal applications as they have to be able to operate independently without relying on installation on a desktop computer. Moreover, they have to be compatible with multiple platforms and form factors. There are many aspects of a mobile app that will determine its success . But, if you

Python is a general-purpose, high-level, object-oriented, and easy to learn programming language. It was created by  Guido van Rossum, who is known as the godfather of “Python”.                           Python is a popular programming language because of its simplicity, ease of use, open-source licensing and accessibility — the foundation of its renowned community which provides great support and help in creating tons of packages, tutorials, and sample programs. Python can be used to develop a wide variety of applications — ranging from Web, Desktop GUI based programs/applications to science and mathematics programs, and Machine learning and other big data computing systems. Let’s explore the use of Python in Machine Learning, Data Science and Data Engineering. Machine Learning Machine learning is a relatively new and evolving system development paradigm that has quickly become a mandatory requirement for companies and programmers to understand and use.  Se

Python can be used to develop a wide variety of applications — ranging from Web, Desktop GUI based programs/applications to science and mathematics programs, and Machine learning and other big data computing systems. Let’s explore some key aspects of the Python programming language to get a feel for core features and Python’s user-friendly syntax.                           Python – A Multi-Paradigm Language Python is a multi-paradigm programming language. Meaning it supports different styles of writing code. One can write Python code in a procedural, object-oriented, functional or imperative manner. For this reason, Python is considered a “swiss army knife” in the developer's toolbox. As an “ object-oriented ” programming language, Python supports all the core features of OOP such as abstraction, encapsulation, polymorphism, inheritance, etc. The foundation of OOP is a Class. A class is defined to represent an object that can later be programmatically created

In today’s digital world, every business needs a website. Modern business owners and managers understand the need to have a presence on the web. What is surprising, though, is the number of businesses that don’t leverage the power of a blog at all. Or, they have one, but they rarely update it. Here’s a look at what you are missing out on if you don’t make regular use of one. A Blog Grows and Strengthens a Brand A blog helps to build and strengthen a brand. Without one, building a brand can be an uphill struggle. It provides you with the opportunity to connect with customers and prospects and allows you to convey the ethos of your business. It also gives you a platform on which you can tell the stories that will create interest in the brand and foster brand loyalty. It Fosters a Community Blogs help you build a community around your brand. They can encourage feedback, reviews and comments. When you post relevant and engaging content, the community will grow. As more p