Skip to main content

Enterprise Service Business Intelligence Solutions

 What Is Enterprise Business Intelligence (BI)?

Enterprise Business Intelligence (BI) is a set of tools and processes for analyzing data from business operations for companies to gain a competitive advantage. Analyzing data in this way reveals opportunities to improve customer satisfaction, increase revenue, and raise profit margins. According to Tech Jury, 56% of organizations leveraged BI in 2020 and reported faster and more effective decision-making.

Business intelligence solutions


How Enterprise Business Intelligence Helps Uncover Hidden Value In Business Operations Data

Enterprise Business Intelligence can help uncover hidden value by using historical information and predictive analytics to:

  • Recognize Current Trends
  • Predict Future Trends
  • Identify business Opportunities
  • Identify Business Risks
  • Assess Customer Sentiment

 

BI analytics leverages operational data from many areas throughout the company. For example:

  • Customer Relationship Management (CRM)
  • Enterprise Resource Planning (ERP)
  • Social Media
  • Email
  • Website Analytics
  • Helpdesk Ticketing System

This operational data encompasses transactional information (orders, bills, support tickets, etc.) and associated assets such as chat transcripts, images, videos, PDF documents, etc.

The data in these systems is helpful. However, in isolation, they only tell a partial story. BI combines information from these systems to permit holistic analysis and development of a unified perspective on particular customers, questions, issues, problems or theses. All of which ultimately drives decisions on how to improve your company by developing strategies to be a market leader, gaining a competitive edge or serving an unserved market.

How Enterprise Business Intelligence Helps Companies Gain A Competitive Edge

In today’s digital-first world, gaining a competitive edge is more complex than it has historically been. BI uncovers opportunities to position your company as a market leader.

Improved Customer Satisfaction

BI provides information that helps companies deliver personalized experiences that have a significant customer impact. Today’s technology-aware customers are used to the “wow” factor. They want to interact with brands that prioritize using technology to deliver meaningful experiences. They expect personalized digital experiences that make them feel special and valued. A few examples are:

  • Improved Customer Support: When a customer contacts support, whoever helps them would be able to see a complete picture of the customer such as Their purchase history, what areas of the website they spent the longest, what types of questions they viewed in the FAQ section, what other support contact they’ve made or even the sales rep they worked with. Having access to this information in one system helps the support person provide customized support service based on the customer’s history with the company.
  • Identifying Customers Who Are Likely to Abandon a Service Or Product: A BI system can analyze information to determine whether a customer will cancel services. Using that information, the company can offer a special incentive to encourage them to stay.
  • Resource Planning: Effective BI can predict demand for a product or service. That way, companies can identify days that are most likely to need additional staff to meet demand.

Drives Innovation for New Products

There are tremendous opportunities to innovate and provide new solutions to customers’ problems. Finding these opportunities is easier with information that reveals what matters most to them. It highlights areas where customers could benefit from new products. That’s why in a recent Forbes study, nearly 90% of R&D departments rate Cloud Business Intelligence as critical and important to current and new initiatives.

Innovation is what pushes a company to the front of the market. Without it, they are simply playing “catch up” to their competitors.

Improve Existing Products

Sometimes improving an existing product has the biggest impact on sales. Analyzing customer information such as help desk tickets or the most commonly viewed FAQ section of the website provides valuable insight. The opportunity lies in taking that information and developing solutions to address those items. Customers are more likely to stay with a company that addresses their needs.

Helps Inform Marketing Strategies

Marketing campaigns are only effective when they “speak to the customer.” The only way to improve the conversation is to communicate the information they find important. You can find out what’s important to them by analyzing your data. Using the insights from a BI tool, you’ll be able to:

  • Enhance segmentation
  • Measure marketing campaign effectiveness across channels
  • Identify which products are selling the most in each market
  • Identify new engagement tactics

How Enterprise Business Intelligence Impacts The Bottom Line

Ultimately, the real value in BI is the opportunity to improve the bottom line. Analytics tools keep you from wasting money. It helps you make decisions based on accurate information. When you use this information to understand customer needs, you only spend money on things that can address real needs and deliver positive results. Improving customer satisfaction improves the chances current customers will remain loyal customers. It also improves the chances of referral to other prospective customers. These types of data-driven opportunities and decisions are difficult to spot and make without a comprehensive data-oriented view of your company.

Next Steps

There’s a wealth of value in your operations data. Enterprise Business Intelligence is the key to understanding it and using it to inform your business strategy and operations decision-making. Contact us to connect with an Aezion BI expert to discuss how to use your data to uncover hidden value in your business operations data and leverage it to drive growth.

Comments

Popular posts from this blog

How Real-Time Data Automation Transforming Industries?

In the fast-moving world we live in today, conventional data processes exist without pace because decisions are made in milliseconds. Organizations across every industry have begun to recognize the potential of data automation, opting for real-time data automation, which is reshaping and accelerating business operations . In this blog, we will examine real-time data automation, its working principles, and other relevant considerations, including technologies, challenges, benefits, and a future outlook on data automation.      What is Real-Time Data Automation?      Real-time data automation involves gathering, analyzing, and acting on data in real-time . Data engineering service providers enable businesses to operate without human intervention. Unlike the traditional approach of data processing, where the data was first collected, stored, and later analyzed. This approach comes with real-time systems that allow businesses to react as events occur. It's ...

Top 10 Mobile app development Management Tools

Top 10 Mobile app development Frameworks  The mobile app development has been one of the hottest topics in technology for quite some time now. There are many apps that are being developed by companies with all kinds of varied purposes. These include gaming, gaming, entertainment, productivity, research, and more. The increasing demand for different types of apps has led to an increase in the number of app developers. The problem is that it is difficult to find the best mobile app development, management tools to help them create all these apps. Mobile applications are software that is created to run on devices such as smartphones, tablets, or watches to perform various tasks. there are types various mobile applications such as email applications, gaming, application health applications, travel applications, banking applications, etc. These applications can be easily downloaded in applications distributed platforms such as the Apple app store or Google Play store. Mobile Application...

Predictive Maintenance in Manufacturing: The BI Advantage

  In today's fast-paced manufacturing environment, even one minute of unplanned downtime can substantially affect the business's financials. Due to this, manufacturers have begun looking beyond reactive or scheduled maintenance. Now, the industry focuses more on a data-driven approach known as predictive maintenance. This isn’t just a technical upgrade ; it’s a strategic leap by Business Intelligence (BI).   BI systems can now help unlock the powerful insights of data for manufacturing companies with the help of real-time data. This blog will explore how BI turns predictive maintenance into a competitive superpower.   What Is Predictive Maintenance?   Predictive maintenance uses real-time data, historical trends, and analytics/software to predict expected equipment failures before they occur. It also uses real-time readings and performance measurements, which help manufacturers make decisions rather than engage in routine check-ups.   Predictive maintenanc...