I n troduction In today’s data-saturated world, successful businesses aren’t just collecting data but making sense of it. Whether you’re a startup looking to optimize operations or an established enterprise aiming to uncover new revenue streams, business analytics is the key to unlocking smart, strategic decisions. But getting started can feel overwhelming without the proper foundation. That foundation starts with the tools . From organizing raw data to visualizing insights and making data-backed decisions, the right business analytics tools can help transform your business from reactive to predictive, even prescriptive. In this article, we’ll explore five essential tools that every business needs to build a solid analytics strategy and how they fit into a broader data engineering solution designed by data engineers. Top 5 Tools for Business Analytics Power BI / Tableau: Visualize to Realize The first thing that likely comes to mind w...
In today’s fast-paced, ever-evolving business landscape, remaining complacent is not an option. The more information you have on your audience in the form of customer data, the better equipped you’ll be to beat your competitors and offer better products and services. One of the most valuable types of enterprise data is the relationships and interactions that you have with your customers and prospective customers—a concept summarized as customer relationship management and associated with the snappy acronym “CRM.” So what is CRM exactly and what are the benefits of CRM for your business? What Is Customer Relationship Management (CRM)? Customer relationship management is a catchall term for the various processes and systems that businesses use to manage their interactions and relationships with their customers and prospects. Breaking down this term into its three constituent parts, you get: Customers: Your existing user base, as well as any prospects and leads in y...